When I asked my latest Personal Branding students what their #1 challenge was on social media was, do you know what they said? – Figuring out what the heck to post.
Where to find content? How to come up with good content? It can feel completely overwhelming. So, today I am sharing a couple of tips and tricks with you that I use to find really good content.
The first thing I want you to think about is that you do not need to be the creator of any original content. All you need to do is provide value to your target. Value is:
If you create original content, great! But, in my experience, some of my best-performing content is a reposting of someone else’s amazing content. And in fact, when it is content from a well-known source, that creates an automatic connection between me and my dream avatar.
Shareable and Savable
When it comes to Instagram, the number one thing you want to be on Instagram is shareable. The second thing you want to be is saveable.
This is where I feel a lot of solopreneurs make a big mistake. Many Instagram feeds are filled with pictures of themselves. Guess what’s not shareable? Selfies of other people. Stop worrying about posting the perfect picture of yourself and start thinking about posting content that’s useful.
What is useful content:
- Tips and tricks based on your expertise
- Reels that are educational or can be copied
I like to post a lot of reels and video content. Video content is really the number one way for people to see your face. You can do that by doing a video, doing a live, doing a reel, and getting live in your stories.
You also want your content to be super engaging. There’s an idea that’s called engagement posts where you’re just trying to have fun and connect with your audience. You want the person who’s on the other side to think that they are getting some value out of that.
I have a number of people I follow on Instagram who I admire greatly. And so oftentimes what I’ll do is I will look at their feeds on purpose. So, a couple of times a week, I go through their Instagram feed and I look for content that I can save in my own files to either repost exactly or use it as inspiration for my own post. I use an app called Repost and right now I probably have 50 posts saved inside my Repost app. Some of them are inspirational and some of them I’m actually going to repost exactly and give them credit.
Learn It – Teach It
I love to learn new things. I am always reading a book or listening to a podcast and oftentimes I will do a post or a live video on what I’ve learned. This is a technique called Learn it – Teach it. Instead of forwarding an article on Facebook, you take an extra step in where you’ll either go live or post a quote or give some key lessons that you learned from it and then ask people to reach out to you directly if they’d like a copy of what you just talked about.
This provides a number of different useful tools:
- Facebook, as an algorithm, does not like when you forward content, especially if the content takes people off of Facebook
- It doesn’t give you a chance to engage with your audience. If you’ve just put a link out with no explanation, you have no opportunity to engage
Connector and Collector, Not Consumer
Major ninja tip: start to think about your time on social media as a connector and a collector instead of a consumer.
So many of us go on social media, scroll mindlessly and 10-20 minutes go by and we don’t even know what happened. What I want you to do is to:
- Set a timer and go on your social media app with the purpose of finding things that you can repost
- Dedicate some time to connect with people online; go through their feed, their stories, comment, and while you are doing that look for content that you can use and repurpose
- Purposely start to follow some hashtags on Instagram and people that will be a constant source of inspiration and ideas.
Hopefully, this has sparked some curiosity in you and if you have any questions, feel free to get in touch with me.
In the meantime, remember, you are magnetic and people are waiting to hear what you have to say.