Today’s post is part three of our three-part series on creating a magnetic copy.
In my previous two posts, we talked about how to get people to stop scrolling and engage with your content. That’s our whole goal on social media: for people to stop the scroll and engage meaningfully with the content. So, let’s do a little recap.
Hooks and Headlines
First, we have hooks and headlines. The biggest mistake social sellers make on social media is that they jump in without explaining what they want to say in their post. All of us are moving quickly through social media and making snap decisions on whether or not we’re going to stop. By having something compelling to hook your audience with at the beginning, you will increase your odds of getting people to stop their scroll.
This does not happen by accident. It’s an intentional practice to start coming up with something
- that’s a hook
- that’s really juicy
- that gets people to stop and want to read more
So, Magnetic Copy Writing Part 1: Hooks & Headlines, talks about being really intentional with your language and using action words, specificity, and urgency.
Next is the copy. The number one thing I want you to think about with your copy is if it’s not necessary to say, it’s necessary not to say it. You owe it to the people on the other side, to take a moment and just tighten up your language. We’re all short on time. Our attention is being pulled in a number of different directions, so take a moment and edit your own copy and tighten it up. You will get better and better at this, the more you practice. Use as few words as possible and be really intentional with your words.
One of my favorite ninja tips is to take advantage of emojis. If people are scrolling your content, and you’ve got some emojis that bring some emotion (that’s why they’re called emojis), people get clued in on what’s to come visually before they even get to those words.
You can go back to Magnetic Copy Part 2: Content, and get some more tips on content creation.
Call for Engagement – aka Calls to Action
When it comes to calls to action, two of the biggest mistakes I see social marketers, social sellers, and network marketers do on social media are
- They ask for way too much
- They don’t ask for anything at all
On one side, they’re asking for too much. For example, you tell a vulnerable story about yourself that’s really impactful and has some really good lessons as part of your social media. Then you say: “Tell me about a time that you were vulnerable. Tell me about a time that you failed. Tell me about a time when you were embarrassed.” Ask yourself, how many people are going to do that on social media? If you want to really increase your odds of engagement, ask for something that most people will do.
On the other side, there is no call for engagement. If someone doesn’t do anything from your post, and you didn’t ask them to do something, don’t be surprised!
Levels of Engagement
What’s the best way to engage your audience? Here’s a list of possible engagements, from the easiest to the hardest:
- Asking people to like or love the post. All they need to do is press a button.
- Asking people to save the post.
- Asking people to share the post. When people save and share your content, I really think that’s the biggest compliment they can give you. They found it valuable enough to share it with somebody else. That means it really resonated with them personally.
- Asking people to tag someone on your post.
- Asking people to comment on your post.
- Asking people to go somewhere else to click something. For example, head to your bio to click the link. That’s an extra step, so make sure that if you are asking them to click on something somewhere else, that it’s relevant to that specific post.
Think about matching your call for engagement to the content of the post and how you can use the most appropriate call for engagement for that specific instance. You don’t need to have the same call for engagement with every single post. Sometimes it’s not necessary. Again, the biggest mistake that we make is we ask people for too much too soon. We ask for more than what the other person is ready to do at that given time. So, really think about trying to play with different calls of engagement. Struggling to think of a call for engagement? Ask people to drop a heart if your content resonates with them.
Think about ways that you could create a call for engagement that would be a meaningful exchange between you and the person on the other side.
Hopefully, this has sparked some curiosity in you and if you have any questions, please feel free to get in touch with me.
In the meantime, remember, you are magnetic and people are waiting to hear what you have to say.