If you are an entrepreneur, a solopreneur, or have partnered with a brand, you have a personal brand, whether you think you do or not. Now, the question is: Are you letting it happen accidentally or are you building it on purpose?
This is part one of digging into personal branding – How you can hone in on your personal brand.
Here’s the fun thing about personal branding: we get to decide what’s important to us, how we want to serve others. Get out there and do it with a lot of intention. Now, not everything that you think, believe, and do needs to be a part of your personal brand. What you want to do is overlap the things that really connect you to your target audience.
7 Questions to help you show up intentionally on social media
1. How would you describe yourself?
I want you to really dig into that without overthinking it. I’m a mom of three, I’m a fitness professional, grew up in Rhode Island, and moved to New York City. I’m a self-made gal. I’m fun. I’m very goofy. I am fully invested in personal growth. I am very reflective. I have ADD. Now, it’s your turn!
2. What are your favorite topics?
What are the things you love to talk about? Mine are definitely marketing and mindset, health tips and tricks.
3. What do people ask you for advice on?
What are you really good at, what comes really easily to you, what are your superpowers? For example, I’m really good at Canva and putting graphics together. Spreadsheets on the other hand, not really my skill set.
4. What are the things that matter most to you?
What are your values and your priorities? For me, it’s kindness, acceptance, room for everyone at the table.
5. What are the things you’re most proud of?
I’m proud of my family, I’m proud of raising my three amazing kids. I’m proud I’ve run two marathons. What accomplishments are you proud of?
6. What do you read, what do you watch?
What are your favorite hobbies, what do you do for fun? What are your favorite authors, favorite TV shows? What are some of the things that you dig into?
7. What do you feel your purpose is?
Again, please don’t overthink it. Don’t think you need to have a life’s purpose right now, because you don’t. Your life’s purpose is to learn as you go. If you had asked me 15 years ago, I had three kids under the age of five, I would have had a different answer to my purpose. Then my purpose was to manage where I was in my life then.
As you start answering these questions, you might notice that there are five or more themes that start to stand out. Please feel free to email me what you come back with. I’d love to hear from you and get some feedback!
Next week, I will focus on your dream avatar. This part of your personal brand is very important because it is about building a personal brand. Your personal brand is who you are as a person. What is it about you as a person that people can connect with and build that know-like-trust factor? It is really going to define how you intentionally show up on social media.
In the meantime, remember, you are magnetic and people are waiting to hear what you have to say.
Until next time,