In last week’s blog post we covered the 7 Questions to help you show up intentionally on social media. (If you haven’t done it, you should definitely take some time and read the blog and do the exercise!) Your personal brand is who you are as a person. What is it about you as a person that people can connect with and build that know-like-trust factor? Personal branding is a whole exercise, and how to start to uncover the magic that is you in your own personal brand.
Hone in on a target for your products or services – aka your avatar
So, whenever I bring up the dream avatar and how you need to really hone in on a target for your products or services, I get a lot of resistance from the team or from other entrepreneurs. And this goes way back to my days in public relations and brand marketing.
In my public relations and brand marketing days, we never started to come up with creative ideas around anything until we had a really, really clear understanding of who exactly we were trying to reach.
Let’s focus on the Law of Attraction for a minute, because I think it’s a missing piece that we do not really tune into the energy around our activities, and the energy around the kind of people that we’re trying to attract. When you get super specific about a target, you’re telling the universe, look for someone like this and our subconscious brain works in a very interesting way.
There’s a part of our brain called the reticular activating system, which acts like a Google filter. Once you get specific about a target, it starts to sift through looking for what you’ve asked for. The more specific you get, the more everything in your life starts to filter, and starts to look for the kind of person that has the kind of energy and vibe that you’re looking for to help.
Get specific so that your brain has something to focus on and the universe can conspire to help you make that happen.
Creating your Dream Avatar
First off, don’t get stressed about it, instead, have fun with it. I want you to do this exercise so that you can really hone in and get really specific on your target.
Let’s start by answering these questions:
- Name, age, gender
- Relationship status, family details (single/married, do they have kids, etc.)
- Current income and occupation
- Where are they from
- What do they read, watch, and who do they follow on social media
- What are their favorite foods
- What do they do in their free time
- Who do they admire
- What are they looking more of
- What are their values
- What are their key pain points
- What are their biggest dreams
- They wish they could have more of [fill in the blank]
Once you finish the exercise, you will do the same as you did with the personal branding exercise. Start looking for themes and try building a little profile of your dream avatar. You can even create a little paragraph about it and then highlight some key points. This is super important. If you do it right, this exercise will guide everything else you do in your marketing activities. Because once you know who you are and you know who you’re trying to reach, you start looking for the overlap between who you are and who your avatar is and there, in between those two, is the magic. That’s where the real, authentic connection happens.
Without going through this discovery process, you just wake up in the morning and wonder what you’re going to post today? I want us all to get off that hamster wheel because it’s no fun!
As always, I encourage you to share your exercises with me! I would love to hear your avatars. Don’t forget the more specific you get, the more successful you’re going to be. Trust this process!
In the meantime, remember, you are magnetic and people are waiting to hear what you have to say.
Until next time,