Welcome to Part 3 of your Mini Personal Branding workshop.
In today’s episode of the Magnetic Marketing and Mindset Show, I am focusing on what I like to call the “magnet in the middle” – the intersection between you and your avatar. The real magic happens in the personal branding magnetic overlap! This is where your passions and interests intersect with your avatar’s – what you and your avatar have in common.
To find the magnet in the middle:
- Narrow down and group our passions and interests.
- Identify the needs, interests, and desires of your avatar.
- Figure out the overlap.
Tune in to hear more about:
– The Personal Brand overlap and how you find your target audience
– How you attract your target audience by posting the right content in your IG feed and what can sit in IG stories
– What makes for valuable content Listen to this episode to learn how you can find and truly connect with your target audience.
If you’d like to watch the video to this episode, click HERE to watch it on my YouTube channel.
As always, please email me your results. I’d love to hear from you and get some feedback!
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Personal Brand Magic: The Intersection Of You And Your Avatar
We are onto part three of personal branding. If you haven’t had a chance, I’m going to encourage you to go back and read parts 1 and 2, the past two episodes. I’m keeping these shows purposefully short. I’m doing this on purpose. My target avatar is a busy mom who’s doing these businesses in stolen moments. I know that you also have a lot of things going on. These are all short episodes. They are meant to be played one at a time, one after the other. In the first episode of personal branding part one, I talked about discovering your own magic, discovering your own strengths, your passions, and what makes you.
This is critically important to your own personal marketing, particularly when you are a social seller and you are on social media as a personal brand. Getting into the things that you are passionate about that are your personal strengths, that are your gifts to the world. Part two, step two is digging into your target avatar.
As I mentioned in the past episode, this is where I get a ton of resistance. People are resistant to narrowing in on a specific avatar. I explain it a lot in the last episode, but I will say again, if you are talking to everyone, you are talking to no one, and all you are doing is focusing your attention and your energy. You are putting that out to the universe to say, “This is the person I’m trying to reach with this message.”
Go ahead and be courageous. It doesn’t mean that you are not talking to the other people. It means you are talking specifically to that one person. In part three, we are going to talk about the overlap. This is where the magic happens and I want you to spend some time and I want you to workshop this. Grab your pen and paper. What I want you to do is start to narrow down in group your passions and interests. Start to call it down, and then start to do the same thing for your avatar. What we are starting to do is look for the overlap between those two people.
I’m going to give you some examples, so that you can start to think about how this would show up for you. I’m going to try to break this down for you, and then in our next episode, I’m going to talk about how we can turn these into a brand description for you, personal brand description and personal brand pillars, which is going to be the foundation for your social media activity. We are going to get focused.Your personal brand pillars should be the foundation for your social media activity. Click To Tweet
Let’s say for example, I’m going to give you some facts about me that aren’t part of my personal brand profile, but very much a part of who I am. Let’s start with where I grew up. I grew up in a small town in Rhode Island. I live in New York City. I came from a town where I don’t even know where the bus stop was. I’m sure there was one in town because I know one of my girlfriends used to take the bus to school up in providence, which I thought was so crazy.
Now I live in the upper East side of Manhattan where there’s a bus stop in one block direction in every direction. If I were targeting someone who was from Rhode Island and moved to New York City, that was a very specific intention of mine or someone that moved that had transplanted themselves from a small town to a big city.
If that were part of my target audience, my content would be a lot about how I transitioned from a small-town girl to a city girl. That’s who I am. That’s part of my story, and it is not the primary focus of my target. My target for this show is a frustrated social seller. A network marketer, real estate agent, online coach, or any type of social entrepreneur. I get specific.
My real bullseye of that is a frustrated network marketer, but all of you out there, my social sellers totally relate to this story, and you are feeling very frustrated about your social media activity. You have a busy family and you are spending too much mu time on social media and not getting enough reward for that activity, and I want to help. That’s my target audience.
The fact that I move from a small town to a big town is interesting, but it’s not part of my brand pillar. Does that make sense to you? Now, the fact that I am a multi six-figure online wellness entrepreneur online wellness entrepreneur who’s been doing social selling for several years now. Also came from a background in brand marketing and have a different perspective to help network marketers in this business. Is that helpful? Yes. That is where I focus.
There are other parts of me that are part of who I am, and they are not a main part of how I’m showing up on social media particularly my friends in your social media feeds. As we talk about magnetic marketing, we’ll talk about what belongs on your feed or stories. I will talk about Rhode Island a lot in my stories. If you follow me on social media, you’ll see particularly in the summer. I have a summer place in Rhode Island. You will see a picture of the sunset almost every single day on my stories. That’s a part of who I am. I want to show all parts of me.
What I’m trying to help you do by finding this overlap is when your target finds you on social media and they scroll through your content. Do they have a sense of who you are and how you’ll add value to them? That’s what this is about. There are so many times I see content on people’s social media feeds that is very random to be perfectly honest. If I look at their feed, I cannot tell who they are, what they are about, and what they want to tell me about themselves.
This is why you need to get focused on this. I want you to go ahead and play with this. Don’t overthink it for this session. I want you to start to look at the things about yourself that overlap with your target that you think they’d find this valuable. What does valuable mean? Valuable means it’s entertaining, educational, shareable, and saveable.
You want people to say either, “I learned something new there.” “Me too. I totally relate to that.” “That’s so hilarious.” Entertaining can be a number of things. I’m fun but I’m not particularly hilariously funny. I’m very goofy. I’m not one of those funny people, but I’m goofy and I’m totally authentic. I think people relate to that on my social media feed.
I want you to spend some time doing that, and I’d love to hear from you how this exercise went for you and what you are struggling with. I’m going to guess if you are struggling with finding the overlap, you need to go back and do the first two parts. If you don’t feel like you have enough to talk about, that’s an opportunity for you to start to think about what things you want to learn about. One of the greatest forms of social media content for me is a technique that I call learn it, teach it. As soon as I listen to a podcast, read a book, or find something interesting, I will share that in a number of formats with other people. I don’t try to be the originator of content. I try to be the share of valuable content.
I hope this was helpful. Please go back, leave a review on this show. It would mean the world to me. I want to be able to help a lot of people with this message and find me on social media. You can find me on Facebook. I’m Tracey Pontarelli. On Instagram, I’m @CoachTracey_P. Find me and leave me a message. I’d love to hear your questions, your thoughts, and other things you want me to bring up on this. Next episode, we will discuss brand pillars, which is one of my favorite topics, and we’ll dig into this. I will explain mine, and we are going to have fun with this. Have a great week, everyone. I appreciate you so much. I will see you the next time.