Let’s talk about your copy! This is the second part of our mini three-part series about Magnetic Copy.
Because in today’s day and age, attention spans are getting shorter and shorter, it’s really important to think about how to say things in as few words as possible.
In this episode we cover:
- How you create a magnetic copy
- Why you should draft your copy first
- Why it’s important to say what you want to say in the least amount of words
- How to get people into conversations
Join me for this episode to get your writing going and start attracting your dream clients!
As always, feel free to email me what you come up with. I’d love to hear from you and get some feedback!
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Magnetic Copy Content Part 2
Let’s talk about your copy! This is the second part of our mini three-part series about Magnetic Copy. Because in today’s day and age, attention spans are getting shorter and shorter, it’s really important to think about how to say things in as few…
I am here to talk more about Magnetic Copy Content. This is part 2 of a 3-part series. If you haven’t read part one, I encourage you to go back to that. There are also some good freebies in there. I will do a quick review and we’re going to go into part two. What we’re talking about is what are the key components to getting someone to stop the scroll and engage with your content. First and foremost, it is a great visual post. A great visual that gets them to stop. Beyond that, we’re talking about what comes in the body of the content.
There are three key components to great copy. The first is a great headliner hook. I’ll go quickly through the key components of a great headliner hook. Mabel is up here with me. My little Havanese. She’s a great headliner hook, then we’ve got a great body copy. That’s what we’re going to talk about now and the final piece is great calls for engagement or calls to action.
We’ll talk about all of those. Calls to action or calls for engagement are going to be down in the next episode. Let’s first talk about what great headlines and hooks are. There are five pieces to a great headline and hook. Again, go back and read the last episode. This is going to be an important first step to great copy. You want to be super specific in your hook.A great headline and hook is going to be an important first step to great to great copy. Click To Tweet
You want to use action words, viral words, and when it’s appropriate, negative words to help solve a problem, so things to avoid and overcome kind of thing. Number five, you want to create some urgency words right now before it’s too late. Don’t wait. Those are five different tools in your tool chest that you can use to create great headlines. We talked a little bit about the three different buckets that I love to use to organize my headlines and hooks.
One is to teach people how to do stuff. Number two is to create some quantifying, so the three tips or things that you don’t want to miss. Use a number of no more than five. We’ll talk about that in the copy, then give some shortcuts and secrets. Let’s talk about copy. What I want you to think about first and foremost is in today’s day and age, attention spans are getting shorter.
It’s important to think about how to say things in as few words as possible. I know we’re all busy and we’re trying to get this content out. I would encourage you to draft your copy, go back and edit it before you post, always. If you edit your copy, give your brain a second, or write your copy and go back, you will be able to tighten up words and reduce the number of words that you’re using.
Let’s talk about great copy. We talked about headlines. One of my favorite things to do in headlines is to quantify. I’m going to use my three tips to have more magnetic content. If you say, “Here are the three things you want to know about creating more engaging content.” I like to use emojis, so I emoji down. Emojis are a huge benefit because they create that visual engagement and people can get a sense of the energy around your words before they even read them.
Emojis are powerful visual engagement tools. If you’re an emoji person, use those. What I try to do in my posts is I try to separate my thoughts with some spaces. I space out my thoughts then I try to get tight and condensed with the words that I’m using. We talked about the words in our headlines. I want you to think about using those same kinds of words in your copy. Think about action words and viral words. It’s like, “Before it’s too late, you don’t want to miss.” I want you to think about using time-specific words and eliminating any words that are not necessary. This is one of the greatest tools. I’m a Journalism major by background and spent many years in public relations and marketing.Emojis are really, really powerful visual engagement tools. Click To Tweet
Editing copy and figuring out how to say things in the least amount of words have become one of my greatest superpowers. I want to bestow that on you as well. Here’s what you know. We have people who know us well who will always read our content, and we love them. They’re amazing. You are trying to speak to the new person who is finding your content and you want to be able to provide value as quickly as possible.
If you are using extraneous language and sharing information that’s not super relevant to the topic at hand, you’re missing an opportunity to further engage your audience. I hope that makes sense. It’s easy to feel like we want to share so much about ourselves when not everything is relevant to the topic at hand. Getting disciplined about your copy, being purposeful, and thinking about how to include as much information as is important and no more than that.
Now I’m going to give you one of my favorite ninja tips. This is one of the tips that I teach in my real lives class about doing live videos, which are so great and valuable. It’s such a great way to build that know, like, and trust factor. If you have, let’s say, ten tips on how to do something, what I recommend is you give 3 to 5 of those tips in your post. You use the opportunity to share the rest of the tips as a call for engagement.
The whole goal is to get people into conversations. Whoever has the most conversations has the most success in whatever business you’re in. Ten great tips are too many tips for a post. This is my personal opinion and it’s also true. The two things that I would do is either break that into two different posts. If your reader wants the rest of the tips, they reach out to you for the rest of the tips. That gives you an opportunity to have a conversation with them. Not only about your content but what’s going on with them.
Let’s review. A couple of key things, one is you want to nail that headline. Go back to the last episode. I’ve got a lot of great resources in there. Nailing headlines and having fun with headlines is fun. You’re going to level up and get better at this if you decide that you are. I want you to really think about the words you use in your copy like action, vibrant, and juicy words. No boring words that don’t bring the idea to life.
Draft the copy, go back, and edit the copy before you post it. This is what I teach in my personal branding workshop. It’s also in some of my earlier episodes. The more you work on your brand, the more you know your content pillars, and the more you’re going to know what you want to talk about. Once you know what you want to talk about, then it’s easier to pre-plan this content and to give yourself some space so that you can edit the copy.
You want to give yourself some time and eliminate anything that’s not necessary. If it’s necessary not to say, it’s necessary not to say it. Get disciplined. Eliminate the words, shrink it down, and make it super valuable and juicy. Make sure that your headline relates to your copy. If you’ve got a lot of information to share, you feel like it’s too much for one post, and you’re right, trust your instincts on that.
The way to get around that is to invite the reader to reach out to you for the rest of the information and also to create a second post where it’s part two. It will get people going back to part 1 and part 2, which is what I’ve done for you now. I’m telling you to go back to part 1 to talk about headlines, and part 3 of this is calls to action, and that’s going to be the next one.
I’m inviting you back and forth to each one. Do you hear how I did that? Magnetic Copy and Content, you’ve got this. Go crush it. I cannot wait to see what you’re going to come up with and tag me on your post. I’m @CoachTracey_P on Instagram. Tag me so I can see what you’re doing, and I can send some love to you. I’m proud of you. Go be magnetic. You’ve got this. Bye.