This is part two of our three-part series about creating a Magnetic Copy. If you missed the first part, don’t worry, you can find it right here.
What I want you to think about first and foremost is that in today’s day and age, attention spans are getting shorter and shorter. So, it’s really important to think about how to say things in as few words as possible.
Creating a Magnetic Copy
Now, let’s talk about your copy.
The first thing you need is a good hook aka headline. We covered this in our previous post, so make sure you give that a look.
Now that you have that great hook, let’s move on to the actual copy.
Always draft your copy first
My first tip is to draft your copy. Always go back and edit it before you post it. Write your copy, give your brain a second, go back and tighten it up and reduce the number of words that you’re using.
How to say things in the least amount of words possible
Next, separate your thoughts with some spaces. Separate your thoughts and try to get really tight and condensed with the kinds of words that you’re using. Use action words, viral words, time-specific words, and really eliminate any words that are not necessary. This is one of the greatest tools to create a great copy; figuring out how to say things in the least amount of words. You are really trying to speak to the new person who is finding your content, and you want to be able to provide value as quickly as possible. So, if you are using extraneous language, and sharing information that’s not super relevant to the topic at hand, you’re missing an opportunity to further engage your audience.
Get people into conversations
Finally, I want to give you one of my favorite ninja tips. Let’s say you have 10 tips on how to do something. I recommend you give three to five of those tips in your post and you use the opportunity to share the rest of the tips as a call for engagement. Why? Because the whole goal here is to get people into conversations. Whoever has the most conversations, has the most success, in whatever business you’re in. So, if you have 10 great tips, share some of them in your post (not more than five) and invite your readers to reach out to you for the rest. That gives you an opportunity to have a conversation with them; not only about your content but what’s going on with them.
Hopefully, this has sparked some curiosity in you and if you have any questions, please feel free to get in touch with me.
In the meantime, remember, you are magnetic and people are waiting to hear what you have to say.