Calls to Action – This is part three of our mini three-part series about Magnetic Copy.
When it comes to calls to action, two of the biggest mistakes I see social marketers, social sellers, and network marketers do on social media is that they either ask for way too much or they don’t ask for anything at all!
In both cases, the disappointment of the inaction of engagement is there.
So, this episode covers
- The best way to engage with your audience
- Questions you can ask and what you shouldn’t ask.
Join me for this episode to get master your CTAs (calls to actions)!
As always, feel free to email me what you come up with. I’d love to hear from you and get some feedback!
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Magnetic Copy Part 3: Successful Calls to Action
Calls to Action – This is part three of our mini three-part series about Magnetic Copy. When it comes to calls to action, two of the biggest mistakes I see social marketers, social sellers, and network marketers do on social media is that they…
I’m so glad you’re here. We’re talking about magnetic copy. This is part 3 of a 3-part series. If you haven’t read the other two episodes, I would encourage you to go back. I’ll do a quick little recap of the first bits and then we’re going to dig into our last piece. We’re talking about how to get people to stop the scroll and engage with your content. That’s our whole goal on social media. It’s to stop the scroll and engage meaningfully with the content.
We’ve talked about what gets people to stop the scroll. A great visual is the first key to that. We talked about headlines and hooks and then the body copy. In this episode, we’re going to talk about Calls For Engagement or Call To Action called CTAs or CFEs for short. Let’s recap a little bit more before we get into that. I’m excited about the content that I’m delivering for you. If you’re not driving your car or walking your dog, grab a notebook. This will be useful.
Let’s start with hooks and headlines. The biggest mistake I see social sellers make on social media is they jump in without an explanation of what they want to say in their post. All of us know we are moving quickly through social media and making snap decisions on whether or not we’re going to stop. You will increase your odds of getting people to stop their scroll if you have something compelling to hook them in in the beginning. This does not happen by accident. It’s an intentional practice to start to come up with something that’s a hook and juicy, get people to stop, and want to read more.
We talked about this in session 1 of this 3-part series of making sure you’re being intentional with your language, using action words, specificity, and urgency. You’re getting intentional and juicy with viral words that help people stop and give them that little pop to hook them in. That’s number one. It is really thinking through that intentional hook.
Think about it like a headline. Think about it as old-school as reading the newspaper. You’re scrolling through some news section on social media. What makes you stop? It’s usually an image and then something next to it that makes you stop and say, “I want to click on that and read a little bit more.” That’s what you’re trying to do as a marketer on social media. You are a marketing wiz and you can do this. Number one is the hook and headline.
Number two is the copy. The number one thing I want you to think about with your copy is if it’s not necessary to say, it’s necessary not to say it. You owe it to the people on the other side to take a moment and tighten up your language. We’re all short on time. Our attention is all being pulled in a number of different directions. Take a moment, edit your own copy, and tighten it up. You will get better at this the more you practice.
If it’s not necessary to say, it’s necessary not to say it.
What I recommended in the last episode is you write your copy, leave it for a second, even if it is for ten minutes, and then come back and edit it. I want you to think about using as few words as possible and being intentional with your words. I like to create space in my copy. Let’s say, for example, you’re going to give three tips. Create some space in between the tips so it is easy for people to read.
One of my favorite ninja tips is to take advantage of using emojis. If people are scrolling your content and you’ve got some emojis that bring some emotion, people will stop and read. They get a clue of what’s to come visually before they even get to those words. Those are some key things. I want you to think about how you can add value and how you can add value in as least amount of words as possible. Go back and read that. I have way more tips and tricks on the body and copy episode.
In this episode, I wanted to get into the call for engagement or the call to action and the biggest mistake I see social marketers, social sellers, and network marketers make on social media when it comes to their call to action and call to engagement. There are two huge mistakes. Number one is they ask for way too much, and I’ll give you an example of that in a hot second. Number two is that they don’t ask for anything at all. On one side, they’re asking for too much. On the other side, they’re not asking for anything at all.
I want you to think about asking for the appropriate response. That’s what you’re trying to do. You’re trying to ask people for the appropriate response that they will be willing to do on the other side. Let’s give some examples of asking for too much. You tell a vulnerable story about yourself that’s impactful and has some good lessons as part of your social media. You then say, “Tell me about a time that you were vulnerable, you failed, or you were embarrassed.” How many people are going to do that on social media? If you want to increase your odds of engagement, ask for something that most people will do. The first thing is I see people ask for something that’s going to require too much of me to do.
On the other side is no call for engagement and then you’re surprised that no one did anything when you didn’t ask them. If someone doesn’t do anything from your post and you didn’t ask them anything, don’t be surprised. If they didn’t respond, that’s okay. You want to be able to diagnose whether you could have done something differently and gotten some more engagement.
Let’s talk about what the levels of engagement are from the easiest to the hardest. Let’s go from the scale. What do we want people to do? We want people to engage with us. Whatever creates engagement is an opportunity. The easiest is asking people to like or love the post. That’s going to be the easiest engagement. All they need to do is press a button. The second one is going to ask them to save the post. If they are useful tips, ask them to save them for later. You can be like, “Save this if you found it helpful.” The third is to share. When people save and share your content, I feel like that’s the biggest compliment that they can give you. If they found it valuable enough to share it with somebody else, that means it resonated with them personally.
Number two is to save. Number three is to share. Number four is to tag someone. You can be like, “Tag someone that needs to hear this. Tag someone who this made you think of.” Number five is to comment something. Number six is to have them go somewhere else to click something. To head to your bio to click something is an extra step. If you think about numbers 1 through 5, they could do it right where they are. They don’t need to do anything else or create a lot of action. You want to think about from the level of 1 to 6, what’s an appropriate ask?
You wouldn’t ask people to go to your bio if there is nothing in the bio that they need that’s relevant to that specific post. For example, when I post on Instagram about my latest episode, I ask people to go to my bio because I can’t put the link in the post. The links don’t work so asking them to go to the bio is the next logical step. When they click my bio, the episode is right there.
If I’m going to ask them to comment something, I’m going to ask them to comment the least amount as needed in order to relate to that content. I can be like, “Drop love in the comments if you love what you heard. Drop Me in the comments if this is related to you. Comment more if you want more.” I’m asking for one word, maybe a quote, or a short phrase, but something simple that’s easy for them to do and move on. People are short on time and attention. You want to be able to give them something that they can do quickly that feels good for them and then they’re going to move on with their day.
Think about it from the other side. What is the call for engagement that’s the most appropriate for the other person? I love asking people to tag, but make sure it’s appropriate to the content. Those are the big things. I want you to think about matching your call for engagement to the content of the post and thinking about using the most appropriate call for engagement for that specific instance. You don’t need to have the same call for engagement with every single post. Sometimes, it’s not necessary. The biggest mistake that we make is we ask people for too much too soon. It happens in our posts and reaching out to people about opportunities. We ask for more than what the other person is ready to do at that given time.
Think about matching your call for engagement to the content of the post and using the most appropriate call for engagement for that specific instance.
Think about trying to play with different calls of engagement. I know sometimes, we might say, “My post doesn’t make sense to have a call for engagement.” I would look at it again through this lens and say the very least, “Drop a heart if this resonates with you.” You can think about ways that you could put a call for engagement or you’re trying to create a meaningful exchange between you and the person on the other side.
That wraps up this episode. I hope this was helpful. Drop into my social media @CoachTracey_P on Instagram. Let me know how this is going. Tag me on posts so I can see what you’re doing. I’d love to give you some love. I’m all for the love on social media. I would ask for one more call for engagement for you at the end of this session right here. If any of this is resonating with you or if you think this is useful, please share this episode with people who need to check it out.
We’re all here to help elevate each other and support each other’s growth journey and endeavors on social media as social sellers. I’m here for you. Let’s be here for each other. Let’s support each other and let’s all grow together. I love you. Have an amazing day. Thanks for tuning in. I’ll talk to you next time.