Create magnetic social media content in a fun and easy way!
I can always geek out on how to create and find great content.
Today, I will give you some of my ninja tips to help you. It’s super important that you get clear on your brand pillars and the things you want to talk about on social media; then, deciding what content you need to create will become much easier.
I will share my three ninja tips for finding and creating magnetic social media content in today’s podcast.
This episode covers the following:
- How to be on the lookout for good content
- How do you check out hashtags
- Invest, learn, teach
All this and more will be inside my Magnetic Marketing Academy, so if this resonates with you, make sure you hop on that. Abandon the idea that you need to come up with original thoughts.
Join me for this episode and become more magnetic in your biz and life
For more resources visit https://traceypontarelli.com/
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3 Ninja Tips For Finding And Creating Magnetic Social Media Content
I love this topic. It’s one of the topics I geek out on is how to create and find great social media content. I’m going to give you some of my ninja tips here. This stuff is all going to be inside my Magnetic Marketing Academy, so definitely hop on that. This sounds like it’s something that’s interesting to you. I’m going to give you some theories and riff a little bit today so that you can start to think about how you could apply this to your regular life.
First is getting clear on your brand pillars and the kinds of things you want to talk about on social media. Once you have a lens through which to see things, deciding what content is going to go on your feed becomes so much easier. Start there. I also want you to abandon the idea that you need to come up with original thoughts. It’s really not true, and it’s valuable to share insights instead of original thoughts.
I want you to abandon that idea because the rest of us don’t care if you came up with the quote yourself. We care if the quote resonates with us. It is all about when I’m on the receiving end, it’s what resonates with me. I don’t care if you create it yourself or you found it somewhere else. I care if it’s valuable to me. That’s the key to content, it’s value. Valuable content means it’s entertaining, it’s educational, it’s inspiring, it’s amusing. Value comes in many forms. It just needs to add to my life.
First step is making sure you know what you want to talk about in social media. I know that’s challenging, but I have a workbook for you. I have a personal branding workbook. I’ve got a little workshop that’s free. All you have to do is sign up for my email, and you’ll get it. I have an entire Magnetic Marketing course that’s launching that’s going to walk you through all of this stuff. I got you.
Let’s dig into how I do this. I’m going to give you the easiest one first. I’m always on the lookout for good content. Instead of being a consumer when I get on social media, I’m a collector. I’m always looking for good stuff. I have a couple of influencers and amazing inspiring people that I follow on social media. I always check to see if there’s anything there that I want to save for later. My save for later is key. I use an app called Repost. There’s a ton of them. I’m going to drop the one that I love inside my show notes because a lot of them cost money. This one doesn’t.
I can just copy the link and then I paste it into Repost, and it’s all there in a little file. I can either save that to my album, I can save a picture to my photo album, or I can immediately post it. I can either save it because I think I’d like to do something like this, but more with my personal twist on it. I’ll save something, or I’ll think, “I’m going to post this directly and give them credit and thank them for sharing.” I do it a couple ways.
Go check my Instagram feed. You’re going to see the stuff all the time now. Repost is key. As I’m on social media and I’m reaching out to people I admire and making connections with potential customers or team or people who want to take my course, I’m always looking for content that I can save in my Repost app. I got my finger on the trigger.Reach out to people you admire and make connections with potential customers. Click To Tweet
The other thing I do is go deliberately to the accounts that I love. A couple of accounts that I love. Because I am huge into mindset, Marie Forleo, I absolutely love her. She does amazing social media content. I love Third Eye Thoughts. I’m into the Love Attraction people. Third Eye Thoughts, I love their work. They’re two guys. They’re amazing. I love Brendon Burchard. I love Mel Robbins. There are some people that I personally admire, and so I’ll check on their content every now and then to see if there’s anything I want to put in the file for later.
I’m always looking to build a little file, what we call a swipe file. I’ve got a swipe file going all times. I do not let it pass by without putting it in that swipe file. That’s the number one habit that you could adopt that won’t take any time out of your day. You’re already on there looking at stuff. Start to swipe the stuff and put it into the Repost. That’s number one.
Number two is checking out hashtags. This can be helpful. It’s helpful on two fronts. This is on Instagram specifically. It’s helpful on two fronts because if you are using hashtags and you haven’t seen what’s on the other side of those hashtags in terms of content, this is a very useful exercise. Sometimes, you think your hashtag makes sense for attracting your potential prospect, and then you get onto the hashtag and you think, “That wasn’t what I was thinking about at all.” It’s important to be able to take a look at those hashtags.
What I do on those hashtags when I’m looking to save things, sometimes I’ll look at the most recent. Other times, I’ll look at the top performing ones to see if there’s anything in there that sparks interest. One of the tools that I love to use is called Dollar Eighty. It is a platform where you can connect it to your Instagram.
This allows me to efficiently go through some hashtags, and connect with people who are on those hashtags. For example, one of the hashtags that I love is #OwnYourLife. I feel like we should own this life that we live. I’ll go on and make some connections. If I see someone who has content that I really love, I might actually even press the follow button. It’s a great way for me to find people that I want to connect with. Dollar Eighty is my tip for that. Here are my little ninja tips. You are getting my inside scoop on the things that I use all the time, Repost and Dollar Eighty, #research.
The third one is a little bit more of an advanced skill. This is key. Once you can start to develop, this will give you a ton of content. It’s what I call Invest, Learn, Teach, ILT. You’re going to invest the time into learning something, and then you’re going to teach what you learned to other people. I did one of these. I listened to an amazing podcast about the importance of muscle on both men and women as they age, but how difficult it becomes for women to build muscle, and how important it is and what you can do to actually build more muscle. Spoiler alert, it is eating a lot more protein than you think. I don’t want to digress too much, but if you want to hear more about that, let me know.
I am 51 years old. Menopause has been an interesting journey for me, especially as a personal trainer, exercise instructor. I saw my muscle definition completely change as I hit menopause. I realized quickly that I needed to make some adjustments. I love this podcast. I totally geeked out on it, took all the notes, and then I went Live on Facebook, and I shared all that content.
Here’s the cool thing. I shared it on a Live, then I took that content, I turned it into a story flow because I wanted to recommend one of the products in my wellness shop that helps build lean body muscle. That was one of the tools in my toolbox. I turned it into a story flow to show the connection to decline in muscle mass for women after the age of 40, and then talked about what the ingredients were in the product that I had to help build muscle.
Facebook Live and story flow. That story flow went on to Instagram, and it went into my highlights on Instagram, and it went into Facebook Stories. Then I wrote it up to my health email list, and it is sitting in the queue. I bashed my content for my health email list. In about a few weeks from now, my email will also get that information again about how useful that is for them.
I’m going to follow up on that because then I got an email the following day with protein recommendations from another health bureau that I follow. I’m going to follow back and add that value. PS, if you had listened to me about influence, this is how you build trust and influence. My people that follow me know that if I learn something that I think is helpful, I’m going to share it. I’m going to share what I learned, whether or not it personally benefits my business or not. If I find it helpful to other people’s health and wellbeing, I’m going to share it.
I took that content and I broke it up into three different ways that I could take that one piece and break it up. You could be listening to this podcast right now, and you could do a video to say, “I just listened to a podcast about how to come up with social media content. Here are the things that Tracey said that I think are super helpful. I tried the Repost app. It was great. Here’s how it works. If you want the link, let me know.”
I can take what I’ve done today. You’ll see my show, and I will turn that into a video when the show comes out. I’ll turn it into a couple of reels, and I’ll have some social media posts about this one podcast. This is one piece of content that I turn into other pieces of content. I love this. You’ve heard me do this on this podcast. You’ve heard me review some of the favorite books that I’ve read and why I love them so much.
The Four Agreements would be an example. I did a podcast about The Four Agreements. I talked about why I love the book so much, what I personally learned, and that got turned into a YouTube of the podcast. The podcast got turned into an audiogram, which is like a little video of it, and several social media posts about The Four Agreements.
We call this macro to micro because this is why it’s an advanced skill. If you invest the time in learning something, a podcast, a YouTube channel, reading a book, you do something for your personal growth. You learn a new thing, you can turn around and teach it and break it up into little pieces. Slicing and dicing your content. Repurposing content is key. If you are only posting an idea once and then it dies, it’s a lost opportunity.
Leaders are repeaters. Odds are you could go back and repost some of your old best performing content and say, “I just found this again. I wanted to repost it because I love it so much. Here’s why.” Repost the content. Take a quote and say it in a reel. Take your four favorite books that you read this year, and talk about them on a video, and turn it into a Carousel on Instagram.
One of my best-performing Instagram reels is me talking about the ten books that have really transformed my mindset in business, because people saved it and like to use it later. That’s the key. That’s the Invest, Learn, Teach. You teach what you just learn, and this adds value and builds trust. That’s all the part of building influence.
Let me run this through you again. How to find great content, starting with the easiest one is to download the Repost app and get into the habit of collecting content. Just collect it. One of the things, if you start to sit back and look at what you’re saving, patterns will emerge. If you’re struggling with your brand right now, spend some time noticing what is adding value to you and saving it. Start to make note of that. Patterns may emerge of things that you care about that you want to share with other people.
If all you did for a while until you got your groove was just share stuff you’ve found valuable because you think it would resonate with other people, that would be valuable. Repost is number one. Number two is doing that #research Dollar Eighty, based on Gary Vee’s $1.80 Strategy. The third is Invest, Learn, Teach. Looking at ways that you can take what you’ve learned and share it in as many ways possible. This is the beauty of social media. There are all these forums.
I’ve actually started to take my blog from this podcast and posting it on LinkedIn. That’s a new thing. There are many ways to continue to share good stuff with as many people as possible. I hope that was super helpful. Let me know if you have any other ideas and tips and tricks. I would love to hear them. If this stuff sounds like, “I’d really love to get better at this stuff and dig into this a little bit deeper,” jump into the Magnetic Marketing Academy. That’s what it’s here for. It’s here to help everyone feel like they’ve got the level of skills they feel just confident doing this, and comfortable and strong in their posture. I’m here to help. I love you to pieces. If you like this content, please go write a review. Get to me and let me know. I appreciate it. I love you guys so much. Have a great day. I’ll talk to you soon. Bye.
- Magnetic Marketing Academy
- Marie Forleo
- Third Eye Thoughts
- Brendon Burchard
- Mel Robbins
- Dollar Eighty
- The Four Agreements
- Podcast about The Four Agreements – Tracey Pontarelli