When I asked my latest Personal Branding students what their #1 challenge was on social media was, do you know what they said? Figuring out what the heck to post.
In today’s episode of the Magnetic Marketing and Mindset Show, I am sharing a couple of tips and tricks with you that I use to find really good content. Remember the most important thing is to provide value to your target.
Don’t miss this episode as it is full of great magnetic marketing tips and tricks!
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My Hacks For Finding Magnetic Marketing Content
Ninja Tips For Creating Magnetic Marketing Content
We are talking about where to find content, and I encourage you to go back and read to the last couple of shows. Again, they are all short and sweet, but I walked you through how to find your personal brand and how to create brand pillars, so topics on those brands. I want to give you a couple of tips and tricks that I use to find good content.
I’m going to start with the easiest, and I’ll give you a couple of tools that you can use. The first thing I want you to think about is that you do not need to be the creator of any original content. All you need to do is provide value to your target dream customer or partner. You want to be helpful, useful, and valuable.
If you create original content, great. That’s fine, but I will tell you in my experience, some of my best-performing content is a reposting of someone else’s content. When it comes to Reels and TikToks, it’s copying of someone else’s idea. The idea that you need to be original, I want you to throw out the window.
In fact, I’m going to talk about Instagram first here. The number one thing you want to be on Instagram is shareable, and the second thing you want to be is saveable. This is where I feel like a lot of solopreneurs make a big mistake. I look at their Instagram feeds and it’s all pictures of themselves. I would argue that’s how Instagram started as a visual platform.
I would argue, especially if you are a small brand and you are getting started, you are not a well-known person, pictures of yourself are the least shareable thing. No one is going to share a picture of you with anybody. I want you to stop thinking about posting pictures and start thinking about posting content that’s useful. What is useful? It depends. We talk about this in my Magnetic Marketing Academy.
Infographics, quotes, and tips are useful, and you can find those from any number of sources. On Instagram, I love to post quotes often from other people, sometimes for myself, but mostly from other people. I like to post a lot of Reels in video content. That is the number one way for people to see your face. If you want them to see your face, do a video. Do a Live, do a Reel, and get live in your Stories. I’m posting some other useful tips and tricks based on my marketing expertise.
That’s the wheelhouse that I play in. You also want your content to be super engaging. The saveable and shareable is engaging on Instagram. There’s also an idea that’s called engagement posts where you are trying to have fun and connect with your audience or target. Those are engagement posts. You want it to be engaging. You want the person who’s on the other side to think that they are getting some value out of that. That’s my broad brush on content basics.
I will go back and talk deeper on that, but right now I want to share how I find content. I’m going to talk mostly Instagram on this because this is how I do this process. I want you to know my personal process. I have a number of people that I follow and admire greatly. I’m a big personal growth person. Brendon Burchard is someone I adore. I also adore Lewis Howes. I adore Marie Forleo. There are a number of people that I love from a personal growth, me-growing perspective. I love Brené Brown. These are my personal people.
Oftentimes, what I will do is I will look at their feeds on purpose. A couple of times a week, I go through and I look for content that I can save in my own files to either repost exactly or use it as inspiration for my own post. What I use is an app called Repost. It’s purple and there’s a bunch of different ones, but this one is free. What I do is I copy the link and I paste it into my Repost app. I have probably 100 different things inside my Repost app.
Some of them are inspiration and some of them I’m going to repost exactly. I will give them credit and I will say, “Did you follow these people?” Another person I like to post is this guy, Dude With Sign. If you haven’t followed Dude With Sign, I bet you, probably once or twice a month you’ll see me repost Dude With Sign. It’s always like a great general life quote that he’s got held up on his sign, and those tend to perform remarkably well. I will talk about how you can track your performance in another day.
The other thing that I love to do is I am always reading and looking at other stuff. I will listen to podcasts. I try to listen to at least a few podcasts a week. I’m always reading a book, and I will do a post or a live video on what I have learned. This is a technique that’s called Learn It, Teach It. Instead of forwarding an article on Facebook, you will take an extra step and you’ll either go live or post a quote from what you listened to.
Give some key lessons that you learned, and then ask people to reach out to you directly if they’d like a copy of what you talked about. This provides a number of different useful tools. The first thing is, Facebook as an algorithm does not like when you forward content particularly, especially if the content takes people off of Facebook.
This is key. This is like a ninja tip that you need to know. If you are forwarding links to YouTube to somebody’s website, that is not going to be shown actively and proactively by Facebook because social media platforms want people to stay on the platforms. It doesn’t give you a chance to engage with your audience.
If you’ve put a link out with no explanation, you have no opportunity to engage with them, and isn’t that the whole point of being on social media to make friends, to talk about things, to share your life. Someone sent me an email and they said, “Didn’t you get Invisalign a couple years ago?” I’m sure I talked about my Invisalign on some of my Facebook Lives. It was hilarious. I thought, “Yes, I did.” I will give you all of my tips on that.
The more you have an opportunity to give your perspective on what you’ve learned, that’s a great way to find stuff. I keep a library and I save things. I will save content on Instagram and Facebook. You can save content. You can put them into folders. I particularly do that for Reels on Instagram, so I save the Reels because I want to copy that directly from Instagram so I can use the audio and repurpose it, but the Repost app is probably my number one tip. Start to create a library.
This is my final tip. I want you to start to think about your time on social media as a connector and a collector instead of a consumer. Many of us go on and we mindlessly scroll, and then we don’t even know what we watched and we don’t even know what happened. Ten minutes go by and you are like, “What did I do?”
What I want you to start to think about, and you can start to set a timer and say, “I’m going to go through right now and I’m going to bookmark or repost ten things that I can repost later. I will go on to Instagram Reels and I go on with the purpose of finding things that I can do. I’m not there for entertainment.” I’m also getting entertained, which is a bonus, but my real purpose is to figure out what I can find that I can use, and I set a timer and then I’m back off.
I set time where I go and I check out other people’s feeds. I go into other people’s stories, I comment. I do that on purpose because I want to connect and see how other people are doing. I will set a timer for twenty minutes and I say, “I’m going to go on now and I’m going to connect with people.” As I connect with people, I’m always looking for content that I can use and repurpose.
Purposely, start to follow some hashtags on Instagram, and people that you can have in your feed that will be a constant source of inspiration and ideas. That’s it for this episode. I’m talking about where to find things. I’d love if you would go and give me a review. I’d appreciate it. I’m having a lot of fun doing this. This is all of the stuff that I love to talk to people about, and now I have a platform to share it with all of you. We’ll continue to dig into these topics more and more as we go along. I appreciate you. Find me on social media. I’m CoachTracey_P on Instagram and Tracey Pontarelli on Facebook. Find me and let’s connect. I will see you next time.Follow purposely. Follow hashtags on Instagram and people you can have in your feed that will be a constant source of inspiration and ideas. Click To Tweet